Put your dealership on the living-room screen.
Streaming TV that reaches in-market car shoppers in your market, built by someone who's worked inside the dealership.
Get Your Free Dealer Streaming AuditFree, no-obligation audit · Full transparency on every dollar
Shoppers watch streaming before they ever walk the lot.
Geo-target your PMA
Reach households in your primary market area, not the whole DMA.
In-market audiences
Target shoppers actively researching new and used vehicles.
Inventory and event messaging
Promote closeouts, sales events, and service specials.
Co-op friendly
Campaigns structured with OEM co-op requirements in mind.
We've sat on your side of the desk.
Our founder spent 20+ years in automotive retail and digital marketing, including inside Toyota, Hyundai, Kia, and Subaru dealerships. We know what a desk manager cares about: traffic, appointments, and cost per sale, not vanity impressions.
Get seen on TV. Get found in search.
Pair streaming TV with Hrizn so shoppers who see your ad find your dealership first when they search Google or ask ChatGPT.
Questions we get about auto dealers.
- How does streaming TV advertising work for car dealerships?
- We place your video ads on premium connected TV inventory, including live sports, news, and top streaming apps, then target the households inside your primary market area. You get reporting on which networks ran, how many impressions delivered, and what each thousand impressions cost.
- Can I target just my dealership's PMA instead of the whole DMA?
- Yes. Instead of paying to reach an entire designated market area, we target down to your primary market area and the zip codes you actually sell into, so more of your budget reaches households who could realistically buy from you.
- Is streaming TV advertising co-op eligible for dealers?
- We structure campaigns with OEM co-op requirements in mind and provide documented reporting you can submit for reimbursement. Requirements differ by manufacturer, so tell us your brand and we will confirm what their program needs.
- How much should a dealership spend on streaming TV?
- It depends on your market size and how many in-market shoppers you want to reach. Rather than quote a figure that ignores your situation, we tell you during the free audit what your current budget can realistically buy and where it would go.
- How is this different from the CTV an agency resells me?
- Transparency. Many dealers run CTV through an agency or platform without ever seeing the fee stack. We show you the networks your ads actually ran on, the fees applied, and the delivery you received, so you can judge the buy on facts instead of a summary slide.
Is your agency marking up your streaming spend?
Many dealers run CTV through an agency or ad platform without ever seeing the fee stack. We'll show you where your ads actually ran and what you really paid.
- A written breakdown of your current spend
- The networks you're actually running on
- A straight answer on whether we're a fit